keyword research

10 of the Best Keyword Research Tools In 2020

One of the most important factors in optimizing your website is using relevant keywords. Every year or so, the SEO rules are continuously changing and updating their algorithms. The only factor that has proven not to be changed at all is the use of keywords.

Using keywords that are relevant to the niche and article topic is crucial to give your website free consistent and organic traffic. Whether you want to boost up an old site or have just opened a website, keyword research tools are often needed.

We will help you learn how keyword research tools work for you and help you find the most searched for keywords by users. Rather than guessing for the best keyword, these tools show you in deep detail the most popular keywords to be used and how frequently they were searched for in a period.

Are Keywords Truly Important For SEO?

One of the most frequently asked questions on Google about keywords is if they are that important as people are making them be.

Well, opinions differ. There are two kinds of marketers out there saying two different things about the importance of keywords for SEO. One part says that keywords are the main thing to focus on. They are probably the most efficient way to create your website’s audience and also traffic.

While others say that even though keywords do boost up organic traffic, people glorify them too much and put too much importance on them. These marketers believe that there is more to SEO rather than just keywords.

This is rather agreeable, but like every other element in SEO, keywords are a major part of it and using the right tools for keyword research will just give your website better results.

keyword research

How Google Works In Ranking Your Article?

Explaining how Google works is a hard thing, not even Google itself can explain. They have a total of 200 ranking factors in their algorithm where they choose which article deserves to be ranked higher than another one.

What does this have to do with Keyword research you might suppose? Well, better-understanding n how google works will educate you more on the importance there is to give to keyword research.

As much as implementing keywords in your article is important, as much it is not to go overboard with it nowadays. Back in the days, using keywords as frequently as possible in an article was the norm. While doing that now will just be a big failure for your website.

Google is more focused on writing for the people and giving its users a comfortable time on its search engine. Keywords not only need to be chosen wisely, but they also need to be implemented wisely in any article. 

10 Best Keyword Research Tools

1. SpyFu

If you are working in a highly saturated niche, this is the tool that might best fit you. It shows keywords that are valuable and that make a huge difference in your overall success. SpyFu is the best keyword searching tool for analyzing your other competitors.

Standout features

  • Tells how much the difficulty of the ranking change is
  • There are modules for domain analysis
  • Shows the number of websites competing for the same term


SpyFu is somehow different from the other tools we have listed. Instead of offering real-time feedback, they offer monthly results. A monthly subscription on SpyFu is $33 for the annual billing method.


2. Moz

The Moz Keyword Explorer is a great SEO tool that not only features keyword search tools but also covers two additional data points. This server is easy to use and gives you strong keyword recommendations.

Organic CTR score – This active clicking factor shows the number of clicks you’re relied upon to pull in on page 1 of Google.

Priority score – This score is a blend of all the individual factors an average apparatus uses to recommend keywords choices. It consolidates information on CTR, search volume, and catchphrase difficulty to assist you with choosing the best terms for your chosen project.

Standout features

  • Get similar keyword suggestions
  • Two data scores needed for wise targeting
  • Gives a free trial period


Signing up at Moz is completely free. You can also use Moz for free in a limited version, where you get 10 new and free queries every month. The full version includes full SEO tools. The server’s ‘Medium’ plan costs $179 per month that comes with a free 30-day trial. If you want the full package than Moz is worthy of buying.  

3. Serpstat

If you are looking for something more than just keyword research, Serpstat is a handy tool. It is a combination of keyword research, SERP analytics, website analytics, website audit features, a rank tracker, and backlink analytics. It holds all the tools you need when it comes to SEO.

serpstat example page

Standout features

  • Finds how difficult the keyword is and how much it is tending
  • It is low cost for its features
  • It lets you know the competition by a graph feature


This server is similar to other options we have listed when it comes to free trials. It can be used a couple of times for free before asking for a paid membership. The monthly payment for Serpstat is $55 every month.


4. Keyword Tool

Keyword Tool is ranked as one of the best keyword research tools on the web. It offers analysis for several search engines such as Google, Bing, YouTube, App Store, and Amazon.

Standout features

  • Uses Google Autocomplete to find quality keywords
  • Includes social media marketing keyword analysis
  • Lets you transfer results to CSV


This server is simple to get started with. It includes an annual billing method that costs $69 for the ‘Basic’ plan. Keyword Tool gives you the first 750 keywords for free.


5. Majestic

This tool keeps track of your site’s overall health. If you are a blogger or own a small business that does not need to invest in complicated tools, then this a very good server to look upon.

Standout features

  • Keeps all SEO features available in a toolkit
  • Finds trending tail keywords
  • Shows keyword research competition


Majestic gives you the ability to complete 3 keyword searches to get the sense of what the server is about. The keyword checker although is only available through API and PRO plans. The annual billing option for this server is $83 a month.


6. Long Tail Pro

Long-tail keywords are becoming the standard of SEO. This tool shows long-tail keywords for sites built upon niches.

Standout features

  • Powerful, point by point keyword measurements
  • 2,500+ SERP queries at regular intervals
  • Easily find long-tail keywords
  • Provides proposals for pulling in exceptionally convertible natural rush hour gridlock


Long Tail Master is a superior server and doesn’t at present offer a free preliminary. Memberships start as low as $25 every month charged yearly. This server presently offers three standards to clients.

  • Starter – $25/month
  • Pro – $45/month
  • Agency – $98/month


7. KWFinder

KWFinder is a device planned by Mangools – a designer known for conveying the best keyword explore devices across classes. You can utilize their amateur manual for beginners.

kwfinder example

The KWFinder stage makes it simple to discover keywords with low Search engine optimization difficulty, alongside an entire host of other helpful highlights.

Standout features

  • Find keywords in any language target, anyplace
  • A remarkable and simple to explore UI
  • Get exact measurements for keyword rivalry
  • Choose alternatives from the rundown of incredible keywords
  • Use channels to refine the rundown of keyword recommendations
  • In-profundity SERP outline close by a rundown of proposals


KWFinder is a piece of the Mangools bundle that incorporates 4 other Search engine optimization devices. It just permits a bunch of free keywords. Select a yearly intend to set aside to 40% on any of their 3 memberships.

  • Basic – $30 (consultants and independent companies)
  • Premium – $40 (new businesses and sites)
  • Pro – $80 (internet business stores and substantial destinations)


8. Google Keyword Planner

Google Keyword Planner is a basic choice presenting a couple of essential highlights. Regardless of the absence of usefulness, be that as it may, it’s one of the most precise wellsprings of keyword information available. The information comes straightforwardly from Google and the outcomes coordinate well with AdSense adaptation.

Standout features

  • Locate business keywords utilizing “top of page” offer range
  • Best decision for business sites
  • Accurate search volume legitimately from Google’s web crawler



Google Keyword Organizer is accessible free of charge.


9. Ahrefs Keyword Explorer

Ahrefs is a standout amongst other keyword inquire about instruments accessible for content makers today. The stage gives an expansive keyword report to the client and depends on clickstream information to give one of a kind snap measurements.

Standout features

  • Extensive SERP review
  • Click measurements for improving CTR
  • Accurate keyword trouble score
  • 1,000+ keyword proposals
  • Supported in more than 171 nations


Ahrefs has four valuing plans. The rates for consultants, online advertisers, fair-sized associations, and greater brands start at just $82 every month when you pick a yearly instalment plan.

They do have a preliminary offer ($7 for 7 days) on their Light and Standard membership plans.


10. SEMrush

SEMrush resembles the Swiss Armed force Blade of Website optimization. Rather than delivering a rundown of keywords, SEMrush recommends 5-10 quite certain keywords that your rivals are as of now utilizing.

semrush keyword research

Standout features

  • Access to the total keyword examine toolbox
  • Uncover long-tail keywords and promotion bunch thoughts
  • Keyword trouble investigation and natural traffic bits of knowledge
  • Get yearly keyword patterns
  • Worldwide CPC dissemination measurements


SEMrush has a 7-day free preliminary of the server. You do need to enter Visa subtleties to gain admittance to the preliminary, however, there are no changes required on the off chance that you decide to drop your membership inside the 7-day preliminary. SEMrush has four diverse valuing plans. The best offers accompany yearly charging.


  • Pro – An arrangement for constrained spending locales and specialists, it begins at $83 every month and gets charged yearly.
  • Guru – Website design enhancement organizations and little to moderate-sized organizations will discover the highlights right now for the everyday administration of substance locales. Master begins at $166 every month.
  • Business – It is perfect for online business stores and offices, and opens at $333 every month.
  • Enterprise – If you have a broad substance technique, coming to past the limit of the above arrangements, SEMrush would custom be able to meet an arrangement for your requirements.



Using these tools will help you use the right keywords that your highest competitors are using. They will also give you statistics on how much the keyword is searched for by users, saving you the time to find it out yourself.

Making sure using keywords the right way, like using both short-tail and long-tail keywords in your article or not over mentioning them, will give you the results you have always required.

If you are looking for more tools, you should check our article related to the best SEO tools.

We are here to help you on your journey to becoming more successful and educated on ways you can boost up your website. For any questions feel free to ask us!

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