seo writing tips and techniques

8 Best SEO Writing Tips & Techniques for 2020

If you are a writer then most likely you have heard of SEO. Here is a clear representation of what it is. It stands for search engine optimization and besides having numerous SEO writing tips to learn, it has just one purpose; ranking up your website.

Mastering SEO writing techniques give you a free of charge and organic way to achieve the growth of your website community. SEO allows you to increase traffic and rank your page up on a search engine such as Google.

Certainly, no one wants to be on page 50 on google, but to grow as a website you first got to master these SEO writing tips. Being optimistic and open to new tips and techniques is what is needed to succeed in this particular aspect.

We will help you know what the best SEO writing strategies are for 2020 so you can increase your website traffic and overall writing success.

The Best SEO Writing Tips & Techniques

seo content writing

1. Keep your audience in mind

What most websites fail at understanding is what the audience wants. Let’s take an example to get things more clearly.

Imagine your opening an E-commerce website where you sell kitchen tools. Taking people into buying the products will not get you anywhere. Your audience wants something to profit out of. In this case, they want to profit out of knowledge.

Writing good educational articles on how to keep your kitchen clean and educating them on the kitchen tools you sell (how they work, what material it is, specific details, etc.).

Search engines tend to find educational websites more worthy due to them giving out valuable information. This ranks up your article on top pages and lets you get an increase in traffic and revenue.

Write your articles with the intent of giving out knowledge and real information. This is the first step in getting an increase in website recognition.

2. The headline should be eye-catching

A useful SEO writing tip is to make headlines catchy. Let the audience know what you are going to write about and what they will learn. For example, the headline of this article is “8 Best SEO Writing Tips & Techniques for 2020“, so you know what to expect when you click on it.

Mastering your headlines to be eye-catching does not come after just knowing that they should be appealing. It takes time and practice to make headlines that will get a lot of clicks.

Another problem to be confronted with is SCAM headlines. That kind of headlines that are constructed in such a form to get the audience’s attention due to them being so bizarre.

Well, the user is not that idiotic, and though that article might have gotten a lot of clicks, it will make you lose followers and give you bad article comments.

The only thing best to do is to create a headline good enough to give a direct message of what the article is going to be about.

3. Use popular and relevant keywords

One of the most known SEO strategies is putting keywords throughout your entire article. Finding the most common searched keywords of the month according to the topic you will write about is the first step.

Using research tools on finding the most popular keywords will help you a lot. Now, there are some people out there that are not quite informed about the capacity of keywords they should use on their articles.

Some even use one which they tend to come up with themselves. This is not a good idea. The keywords implemented in the article should be studied and chosen wisely. It is recommended to use at least 10 keywords in your article. A good amount is about 25 keywords.

Some booming websites even have a total of 50-100 keywords used per article. So basically the more popular relevant keywords you use the more likely you are to get good traffic on that article. This is an SEO writing technique that needs quite some time to be established.

Investing time on finding good SEO keywords will pay off in the long run. It is estimated that one keyword should be mentioned an average of 7 times in one article containing 1000 words.

4. Keep a good article structure

When it comes to a good article structure you should follow a set of rules for your article to be easily read.

Your audience does not have a lot of patience when it comes to reading something that has zero readability.


When writing an article you should focus on some important SEO writing tips.

  1. Write your article with short sentences. Make sure that 80% of your article contains less than 20 words per sentence.
  2. Avoid the passive voice as much as possible during the whole article. Readers have a higher chance to find it harder to understand a sentence with a passive voice than an active voice.
  3. Subtopics and dividing the article into parts makes it easier to read. Creating a considerable amount of subtopics lets the reader have it easier to find the information that they want.
  4. Use headers. Use Header1 for the headline, Header2 for main subtopics and Header3 for general subtopics.
  5. Do not write a text as a whole body. Divide your text into sentences of 3-4. This makes the article look neater and motivates the reader to read further on.
  6. Avoid fluff content. Writing the same thing in a different form will just tire the reader and make them lose interest in the article. Be as informative and clear as possible.
  7. Do a Grammarly and Copyscape check. These tools help you avoid grammatical errors and if your article has plagiarism.

5. Add relevant images on your article

People like reading but they also like looking at images. An article including images is much more desirable to read by users than one without them.

Images boost up the imagination of the reader and also give him something to think about. When looking for images try to use the ones that are the most relevant with the article section you are implementing it on.

Put a decent amount of photos in your article, too much will be aggravating for the user to read the article. Images also contribute to improving SEO.

Although not any photo can be used in your article post. Copyrighted photos can create a problem with your website. Try to use photos that are copyright-free from and

6. Post articles on social media

To interact with a more concentrated audience that is interested in getting educated on your niche it is best to the social network.

social media illustration

Using Instagram and Facebook to upload articles you have recently uploaded on your website is a good way to get more traffic and a bigger and trusting audience.

Learning SEO tips for social media to raise a fan base is an additional plus in your hands. Using good descriptions and relevant keywords to promote your post will boost up social media reach.

7. Encourage link building

Third-party referencing has made some amazing progress since the times of connection purchasing and connection ranches, however, interfaces are as yet a significant positioning element for Search engine optimization.

Connecting to your articles or site in your post guarantees a connection back to your site if your article is gotten by another site. If you get innovative with different kinds of substances like infographics and recordings, including an implant code your site assists with advancing substance sharing and adds a connection back to the first source.

Making extraordinary substance helps increment the sharability and the probability that different sites will connect to it, so focus on quality!

8. Keep an eye on your website activity

Keep steady over your articles by observing your activities. Google Analytics is a simple and free approach to follow your online visits and the normal time spent on a page. Check things like your skip rate and time nearby to get a thought of how clients communicate with your site after arriving on your substance.

If you see a high drop off notwithstanding a low normal time spent on the page, that means that your substance wasn’t significant to what they were searching for, or more awful, wasn’t intriguing.

Additionally, investigate the number of social collaborations (shares, likes, and so forth) to get a thought of the virility of your post. Simply taking a gander at these basic measurements can give you a smart thought of which substance pieces are generally welcomed and preferred so you can reproduce that kind of substance not far off.

Search engine optimization and substance composing are significant pieces to the riddle, so it’s critical to utilize quality systems for both to guarantee higher traffic and commitment on your site.

If you have any inquiries concerning website optimization, substance or how they cooperate, don’t hesitate to get in touch with us for more Search engine optimization writing tips!



These SEO writing tips are not going to show immediate results, but practice makes perfect. Mastering SEO writing techniques will take some time, but being patient and constantly learning will show results bit by bit.

If you are here because you want to write for your new website to improve your business or even if you are only a writer, all I can say is to keep on writing and practising.

Search Engine Optimization is a world all on its own. But once you get the hang of it then you will finally see that you have learned a valuable high-income skill.


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