The Difference between On-Page and Off-Page SEO

Google has made a lot of changes to search engine algorithms during the past years. This is done to improve the quality of the Internet and the way users and web owners connect. Marketers that have been dealing with SEO for a few years know that well.

The downside of these algorithm changes is that they change so often most marketers have lost count of the update.

This makes many think that to succeed in search engine optimization is to create a contact and to fill it with as many keywords as you can. Well, this was true for Google in the past years but now if you implement the strategy on your website you will be at a loss.

If you need to catch up on how Google has updated its algorithms then you need to know that SEO does not only have one realm of activities.

There are two very important sectors of SEO: on-page SEO and off-page SEO. Both are linked to making it possible for your website to succeed. But at the same time, they are completely different things.


What’s the main difference between On-Page and Off-Page SEO?

  • On-page SEO observes what your page is all about.
  • Off-page SEO observes how popular your page is.

One thing that they both have in common is that they determine the fact of how high you rank on google.

What is On-page SEO?

On-page search engine optimization is the act optimizing some parts of your website that will affect your rankings on a search engine. It is things that you need to consider to take care of and change when necessary when owning a website.  These are the most important factors you need to be aware of when it comes to on-page SEO:

1. Title tags

It is best to put your chosen keywords and the title tag of all of the pages on your website.

2. URL Structure

If there is a possibility you can put keywords in your URL. But this does not mean that you can go off and change all your URLs implementing keywords on them. If you want to change your URL it is only because you are planning to redirect the old ones and change them to new ones.

3. Headings

Headings are supposed to be the biggest words written on the content you are uploading. It is best to send a clear message on what you will talk about during the text. The best thing to do is to implement your most important keyword into the heading of the content. If you take a look at the headline of this article, it’s “The Difference between On-Page vs Off-Page SEO”, so the primary keyword is “On-Page vs Off-Page SEO”.

4. Fast loading speed

Google has a mission to make sure it’s users find the information that they want as soon as possible. That’s why it gives priority to pages that have a higher loading speed. Optimizing your page speed to load faster makes google rank your website higher in the search results.

5. Page content

The content of your page is a very important feature when it comes to the success of your website. That is because Google wants its users to be informed the right way and the fastest way it gives a priority to websites that can upload quality content that is easy to read and rich in information.

6. Alt text for images

When implementing an image on your content the content management system allows you to add alternating text. This text is useful for blind Internet users or screen reader software users that aren’t able to see an image that you put on the content.

alt text for images wordpress example

It is the best idea is to place some keywords on the alternating text while also describing the image. This will help users not only know what the image is about but also it will help search engines understand what your page is all about.

What is an Off-page SEO?

Off-page search engine optimization is all about increasing the authority of your website domain by getting and using as many links from other websites as possible. This might be a little bit complicated to understand but here is an example:

You might be thinking why Wikipedia is always top-ranked everywhere. This is because it is overloaded with links, but not just any links. Links that belong to popular websites, scientifical pages, government pages and so on.

It is just like putting Floats (The content you have written) inside an empty pool. The second you start filling the pool with water (The links you add) you see that the floats start rising.  The more water you put in the pool the more the floats rise.

This is the same when it comes to a website. The more links you put in an upload content the more it will rank and remain ranked.

These are the most important factors you need to be aware of when it comes to off-page SEO:


Backlinks are a major factor when it comes to off-page SEO. These are some ways you can build links for your website:

  • Creating good quality content that users will want to link
  • Sharing your content on social media so it can generate links
  • You can try guest blogging on the related sites. Your written guest posts will have links that send a user to your website
  • Reach social media influencers that are related to what you post on your website.


A while ago quantity was more important than quality when it came to links. But now SEO professionals claim that quality links are more valuable than adding as many links as you can so before start you should have link building strategy.

If you want to create a good half-page SEO you need to keep in mind the number of links you should add. This all depends on your competitors. Study your competitors on how much links they use And do what is best for your website.

Domain Authority and Domain Rating

If you want to see the authority of your website in comparison with your competitors there is a MOZ metric that is called domain authority (DA) that can help you get information. Some SEO specialists are using Ahref’s Domain Rating (DR). However, both are 3rd party metrics, so you should follow only Google guidelines.


When it comes to choosing which of these two SEO of branches is more important it is a tough decision to be made. This is because on-page and off-page SEO are designed to work together to make your website rank in a search engine in a successful fashion.

Although it is recommended for you to first focus on on-page SEO before leaping at off page SEO.


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